Gay Star News website and brand design
Based near the grand Tower Bridge in London, Gay Star News approached CK Creative to design and build a news based website and branding.
The premise of this exciting venture was to create a web site for LGBT (Lesbian, gay, bisexual and transexual) related news that is constantly being updated 24/7 by their reporters in UK, USA & Asia. Gay Star News wanted to stay clear of the stereotypical gay news site design – so no pink and no rainbows!
A clean design shows that readers can flow through the editorial and not be pestered with too much advertising. GSN has been designed with a friendly, approachable design but also looks professional, corporate-appropriate and ‘newsy’.
This website has a jet-pack of powerful system functions, from social media integration and auto-semantic links, to feeding as a Google News resource and serving adverts through an integrated ad-server.
The design of the website has since won praise from GSN’s audience and clients and saw us nominated for a Drupal Bluedrop Award for design. Since then, we have worked closely with GSN helping to push them to an incredible 100,000 unique visitors and 210,000 page impressions per month within just four months.