SOS Oxygen: a brand, store and search presence for a medical gas supplier
SOS Oxygen needed a site that makes a regulated, safety-critical product easy to find and buy across many sectors. We delivered a new logo, an animated WooCommerce store, search-led content with FAQ schema, and managed hosting.
SOS Oxygen supplies medical oxygen to buyers as different as NHS trusts, dental practices, vets, sports clubs, security teams, mountain rescue and construction firms. The site lists 16 industries it serves and offers four service tiers: Standard, High-Use, Dental and Veterinary.
The website had to do four jobs at once:
- Show a trusted, professional supplier of a regulated medicine, with credentials and client names visible.
- Guide each type of buyer to the right service, cylinder and accessories.
- Answer the safety and compliance questions buyers search for before they call.
- Stand out in a market where most competitors look like traditional gas distributors.
What we did
A refreshed brand
We redesigned the SOS Oxygen logo so the brand is recognisable and consistent across the site. The site carries it in a full-colour and a blue variant, with a matching star icon as the favicon.
Design and motion
The design uses animation to keep a technical subject engaging without hiding the information:
- Moving panels reveal content as the visitor scrolls, so each section arrives one idea at a time.
- Animated icons support the “Why choose SOS Oxygen?” points, such as next-day delivery, CQC compliance and free replacements before expiry.
- Industry tiles and a client logo carousel let each buyer find their sector quickly and see who already trusts the company.
A WooCommerce store built around the buyer
The store is built on WooCommerce and organised for how customers shop. Categories cover airways, masks and mouthpieces, bags and starter kits, training cylinders, prescription-only medicines and accessories such as AED defibrillators, trolleys, signs and pulse oximeters. A separate Cylinders menu routes buyers to the Standard, High-Use, Dental, Ozone Therapy or Veterinary service. Because oxygen supply needs an account and a licensed supplier, enquiry and call-out forms sit alongside the shop and the header carries a direct phone number.
Search optimisation and FAQ schema
The site was optimised for search from the start. Each page has a clear title and meta description, and the home page targets the core term “medical oxygen cylinders” with delivery coverage across England, Scotland, Wales and Northern Ireland. Dedicated pages for each industry, such as dentists, vets, midwives and sports clubs, give the business a landing page for each audience’s searches.
The FAQ section is marked up with FAQ schema, which makes its answers eligible for rich results. Its questions come from what buyers ask before they order:
- Cylinder servicing, expiry dates and replacements
- Medical versus regular oxygen, and the MHRA licensing behind it
- BTS flow-rate guidance for masks and nasal cannulas
- Safe storage, transport and handling, including adiabatic compression risk
Managed hosting
We host the site, so one team looks after the design, the code and the server. That keeps updates, fixes and support in one place.
The outcome
SOS Oxygen now has one consistent brand and a single site that serves very different buyers, from large public bodies to small practices. The live site presents:
- Sixteen industry landing pages and four service tiers, each with its own cylinder range.
- A client carousel that includes the NHS, Metropolitan Police, Manchester City, Merseyside Fire and Rescue and the House of Commons.
- Customer testimonials and links to Google Reviews and Trustpilot.
- A full FAQ with schema markup, backed by its MHRA licence details in the footer.